Effective 30 March 2026

Privacy Policy

This policy explains how Finlytic (“we”, “us”) processes personal data when you visit our website or use our services (for example, subscribing to email updates). We are committed to protecting your privacy and complying with UK data protection law, including the UK GDPR and the Data Protection Act 2018.

Who we are

Finlytic publishes editorial content about accounting software and related topics for UK small businesses. For data protection purposes, the controller is the operator of this website. You can contact us at info@finlytic.uk. For privacy-specific requests, include “Privacy” in the subject line.

What data we collect

• Usage data: technical information such as pages viewed, approximate location (country/region), device and browser type, and referral information, collected via analytics tools.
• Newsletter: if you subscribe, we store your email address and subscription status.
• Communications: if you email us, we keep your message and contact details for as long as needed to respond and for a reasonable period afterwards.

How we use your data

We use personal data to operate and improve the site, send newsletters you have requested, understand how readers use our content, respond to enquiries, comply with legal obligations, and protect the security and integrity of our services.

Cookies and similar technologies

We use cookies and similar technologies where necessary for the site to function, and where applicable for analytics and marketing measurement (for example, to understand traffic sources and campaign performance). You can control cookies through your browser settings; blocking some cookies may affect how the site works.

Analytics

We may use privacy-conscious analytics (such as Vercel Analytics) to measure page views and performance. Where we use third-party tags for advertising or conversion measurement, those providers may process data according to their own privacy policies.

Legal bases (UK GDPR)

We rely on: (1) consent where we ask for it (for example, optional marketing cookies or newsletter signup); (2) legitimate interests in running a sustainable editorial site, understanding readership, and improving content; and (3) legal obligation where the law requires us to retain or disclose information.

Retention

We keep personal data only as long as necessary for the purposes above, including analytics and legal requirements. Newsletter data is kept while you remain subscribed or until we delete it after a period of inactivity, in line with our internal practices.

Sharing and international transfers

We use trusted service providers (for example, hosting, email delivery, and analytics) who process data on our behalf under appropriate agreements. Some providers may be located outside the UK; where we transfer data internationally, we ensure suitable safeguards (such as UK adequacy decisions or standard contractual clauses) as required by law.

Your rights

Under UK data protection law you may have the right to access, rectify, erase, restrict, or object to processing of your personal data, and the right to data portability where applicable. You may withdraw consent at any time where processing is based on consent. You also have the right to lodge a complaint with the ICO (Information Commissioner’s Office).

Children

Our content is aimed at businesses and professionals. We do not knowingly collect personal data from children under 16.

Changes

We may update this policy from time to time. The “Effective” date at the top will change when we do; continued use of the site after changes constitutes acceptance of the updated policy where permitted by law.

Contact

Questions about this policy: info@finlytic.uk. You can also use our contact page.